Prospect or Die: How to Create an Effective Prospecting Routine

Generating quality leads for your insurance agency can be a daunting task. Some people find prospects easily, while others experience mediocre success or even failure. The bottom line is one must learn to prospect effectively or you won’t succeed.

The key to being successful is to establish a system with goals. There are many concepts about the best way to find prospects. If you’re not careful, you can jump from one thing to the next, not do any one correctly and be left without reaching your goals. Stop spinning your wheels.

One-size-fits-all does not apply to prospecting Create your best routine #Insurance #Broker Click To Tweet

One-size-fits-all does not apply to prospecting. Start by doing some research. Begin by collecting a bank of prospecting ideas. Keep adding to that list over time. Along the way, try out one or two of the ideas. Really apply yourself and get behind the concept so you can determine which prospecting tip works best for you.

Put the idea that didn’t generate much traffic in your parking lot to revisit and test at another time in the future. Move onto the next couple of ideas in your collection of tricks. Repeat the process of elimination until you’re left with a handful of solid prospecting methods that work well for you.

Turn your list of tested techniques into a routine. Remember it takes 21 days to build a habit. This concept applies to your new prospecting routine, too.

Schedule a set time to work on prospecting each week. You may block out an hour first thing in the morning every day. Or you may spend two hours every other day. Whatever works best for your schedule – make it an appointment on your calendar that you keep. Don’t move it for anyone.

Break the time up into set steps. For example, if you block out an hour – spend the first 20 minutes planning, the next 20-40 minutes can be spent actually making those calls, doing the social posts, sending out emails. The key is to establish a structure and routine so it becomes less cumbersome and flows.

Over time you may want to tweak what you do and how you do it. You may find that you can revisit that list of prospecting ideas to add a new one into your mix. The idea is intentionally set prospecting goals and follow-through.

Want a list of prospecting tips that might work for you? Click here to download our “Top Ten Prospecting Tips” printable PDF.

Better Care Reconciliation Act Update

Everyone is eagerly waiting to learn about next steps for health care coverage in our nation. Repealing and replacing the Affordable Care Act (ACA) is a top priority for the new administration. As you can imagine, there are many moving parts to this process. This is similar to watching a tennis match as the ball get strategically lobbed back and forth over the net. Meanwhile, the spectators (aka the American people) are forced to watch from the sidelines.

To date, the House passed the American Health Care Act (ACHA) in May. In turn, the Senate released a bill called the Better Care Reconciliation Act (BCRA) that is currently out for review. If the Senate passes the BCRA then both the ACHA and BCRA could go to a joint committee for reconciliation.  Alternatively, the House could decide to vote on the BCRA.

Thursday (7.13.17), Senate Finance Committee Chairman Orrin Hatch (R-Utah) made the following comments on the Senate floor:  Today, the Majority Leader unveiled a revised discussion draft for legislation to repeal and replace Obamacare. Let me say at the outset that this bill isn’t perfect.  There are some things in the bill that, given my preferences, I would do very differently.  

But, one thing I’ve learned in my 40 years in the Senate is that, people who demand purity and perfection when it comes to legislation usually end up disappointed and rarely accomplish anything productive.  That’s particularly true when we’re talking about complex policy matters.  

The next vote on this legislation will presumably be whether to let the Senate proceed to the bill.  Regardless of your position on this particular draft, if you support the larger effort to repeal and replace Obamacare, you should, at the very least, want to have a debate on this bill.

Under the rules, we’ll have an open amendment process.  Members will get a chance to make their preferences known and to have the Senate vote on them.  Taking that opportunity is the very least we can do.

Keep in mind, Mr. President, virtually every Republican in this body has supported the effort to repeal and replace Obamacare more or less since the day it was signed into law.  We’ve all made promises to our constituents along those lines.  This legislation, while far from perfect, would fulfill the vast majority of those promises.  

If we pass up this opportunity, we’re looking at further collapse of health insurance markets, which means dramatically higher premiums and even fewer healthcare options for our constituents.  And, make no mistake, Mr. President, while some are talking about a bipartisan solution to prop up markets in the event this bill fails, there is no magic elixir or silver bullet that will make that an easy proposition.  

I have to think that, at the end of the day, if we fail to take action to fulfill the promises we’ve all made, we’ll have to answer to the American people for the missed opportunity and the chaos that will almost certainly follow.  I hope all of my colleagues will keep that in mind. 

 

No matter what the outcome, everyone is impacted by the proposed changes. From the individual mandate to the employer mandate, your friends, family, and customers need you to be informed about the changes so you can help them navigate the insurance waters.

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