by David Bell | Jan 10, 2025
Hey there, insurance agents! So, you want to find the perfect prospect for a Professional Employer Organization (PEO)? Great choice! PEOs are like the Swiss Army knives of business solutions—handling HR, payroll, benefits, and even workers’ comp (hey, that’s our bread and butter!). But how do you sniff out the ideal client without feeling like you’re speed dating the entire small business community? Let’s dive in!
- Know Your Type (Of Business, That Is)
Not every business is ready for a PEO relationship. You want to target small to mid-sized companies, typically with 10 to 200 employees. There are some products for smaller employers and even companies without employees. Generally, you should look for the prospects big enough to need HR support but not quite ready to build their own HR department. Think growing tech startups, construction companies, manufacturers, and healthcare practices. If they constantly complain about HR headaches or compliance confusion, you’ve found your match!
- Listen for the Right Complaints
Prospects won’t walk up and say, “I need a PEO!” (If only it were that easy.) Instead, listen for these telltale signs:
- “I’m drowning in paperwork.”
- “Our benefits are too expensive.”
- “I can’t keep up with changing labor laws.”
- “Payroll gives me nightmares.”
- “My workers’ compensation is too expensive.”
When you hear these, it’s your cue to swoop in with the PEO solution. You’re not just selling—you’re saving them from HR doom!
- Network Where the Action Is
Your next PEO prospect isn’t hiding under a rock—they’re networking too! Attend local business events, industry trade shows, and chamber of commerce meetings. Better yet, sponsor a breakfast event. (Who says no to free coffee and bagels?) Engage with business owners, and drop hints about how you can make their work lives easier.
- LinkedIn: Your Digital Wingman
LinkedIn isn’t just for job seekers; it’s a goldmine for prospecting. Join groups where business owners hang out, share insightful posts about HR trends, and slide into DMs—professionally, of course. A post titled, “Is Payroll Stress Keeping You Up at Night?” is bound to get some bites.
- Partner with CPAs and Business Consultants
CPAs and business consultants already have the ears of your ideal prospects. Form strategic partnerships where they refer clients to you when HR headaches arise. It’s like getting a trusted friend to set you up on a date—much warmer than a cold call!
- Be the HR Superhero They Didn’t Know They Needed
When pitching, don’t just talk features—tell a story. Explain how a PEO can help them attract top talent with better benefits, stay compliant with ever-changing regulations, and save time so they can focus on growing their business. Paint yourself as the HR superhero swooping in to save the day. (Cape optional, but highly encouraged.)
- Follow Up Without Being “That Person”
No one likes being ghosted—and no one likes a pushy salesperson. Find the balance. Send helpful resources, share industry news, or invite them to a webinar. Show you’re there to help, not to hound.
Final Thoughts: It’s Not About Selling, It’s About Solving
At the end of the day, finding the right PEO prospect is about listening, educating, and offering real solutions. You’re not pushing a product—you’re offering peace of mind. And let’s be honest, who wouldn’t want less stress and more time to actually enjoy their business?
Now go out there, charm those prospects, and help them discover the magic of a PEO partnership!
And remember—you’ve got this. (Super hero cape still optional.)
by David Bell | Dec 27, 2024
Ever set a New Year’s resolution and then immediately thought, “Well, that’s ambitious”? Don’t worry, you’re not alone. But here’s the thing—there’s no such thing as an unrealistic dream, just underwhelming follow-through. Here are five hilariously practical steps to make those dreams a reality:
1. Picture your dream like it’s the next blockbuster movie.
Close your eyes (after you finish reading this, obviously) and imagine your dream in IMAX—full surround sound, high-def detail. Write down exactly what you see, because science says so. Dr. Gail Matthews at Dominican University discovered that people who write down their goals are 42% more likely to achieve them. That’s practically a superpower! So grab a pen and make it official.
2. Ignore the peanut gallery.
Your neighbor Bob, who hasn’t exercised since the Reagan administration, probably isn’t your go-to for advice on running a marathon. Instead, listen to people who’ve been where you want to go. The armchair critics? Leave them in their armchairs—preferably with a good view of you crushing it.
3. Find your dream squad.
Now that you’ve tuned out the Debbie Downers, it’s time to build your hype team. Surround yourself with people and stories that scream, “You can do this!” Whether it’s a friend who defied the odds or a podcast about epic dream chasers, fill your brain with their energy. You’re the average of the five people you spend the most time with, so choose wisely—and maybe leave your cat out of this one.
4. Channel your future self.
Fast-forward to 90-year-old you. Are they sitting on a porch, telling epic tales of victory, or are they grumbling about all the things they didn’t try? Spoiler: Future You wants stories, not regrets. Even if you don’t nail everything, giving it your all will be the plot twist you’ll thank yourself for.
5. Get off the couch.
Dreams don’t come true through osmosis or Netflix binges. A bodybuilder doesn’t bulk up by scrolling through gym memes. Whatever your dream is, it’s time to take that first (possibly awkward) step. Yes, it’s work—but the good kind, like the feeling you get after finally cleaning out your junk drawer. Action beats intention every single time.
Now go forth, dream big, and make your future self high-five you through time.
by David Bell | Dec 9, 2024
Ah, the holiday season—the time of year when joy and chaos go hand-in-hand, like eggnog and questionable fashion choices. Sure, it’s merry, but it’s also a sprint through crowded malls, endless to-do lists, and the realization that you forgot to buy Aunt Susan a gift…again. But hey, it’s also the perfect time to sprinkle a little holiday cheer on your business and strengthen those oh-so-important customer relationships. After all, nothing says “I care” like a thoughtfully placed dose of festive branding.
Here’s how to make your business the holiday MVP while keeping your customers warm and fuzzy:
🎄 Deck the Halls (or Mailboxes): Send handwritten holiday cards to customers and prospects. Bonus points if you beat everyone else to it—early birds get the loyalty worms.
🍽️ Treat Your Customers: Drop a restaurant gift card in the mail. Because nothing says “we value you” like free food.
🎅 Show Up, Santa Style: Sponsor or join community events and sleigh your local presence.
🎁 Spread the Cheer: Host a charity drive or donate to causes that align with your brand’s values. Santa will give you a wink.
📹 Be the Holiday Guru: Create how-to videos or blog posts for holiday prep. Because who doesn’t love a good “wrap your gifts like a pro” tutorial?
🍹 Festive Festivities: Organize a happy hour or thank-you dinner for your customers. A little merriment goes a long way.
🎇 Shine Bright: Put up a dazzling light display or window decor to turn heads. Holiday magic = customer traffic.
🧦 Stocking Stuffer Giveaway: Surprise your customers with small treats. Delight is in the details.
🧥 Get Ugly: Host a virtual ugly sweater contest. Trust us, the uglier, the better. Share the hilarity on social media and your newsletter.
🎁 Wrap It Up: Offer gift-wrapping services to become every procrastinator’s hero.
🎉 12 Days of Deals: Unleash special bundles and offers like a holiday retail ninja. Promote it like Rudolph’s red nose—bright and everywhere.
The key to holiday success? Make a list, check it twice, and show your customers why you’re the jolliest business in town. A little investment now will come back to you faster than a reindeer on a sugar high. So go ahead, spread the cheer—and don’t forget the cookies for Santa. 🎅
by David Bell | Oct 9, 2024
Our subsidiary, PayGo Plus LLC provides program administration for DB Staff Pro, Inc. under the product name Staff Pro Plus.
Many small businesses and entrepreneurs need support that gives a piece of mind and lowers costs as compared to assigned risk alternatives.
StaffPro Plus* does that and much more.
Sign your small employer-clients up for this subscription-based service to:
*Find support staff for temporary projects
*Ensure proper employment forms are completed
*Pay wages & provide benefits
*Obtain Worker’s Comp Certificates of Insurance
*Report wages under our staffing company’s FEIN
*Focus on building the business
*Give StaffPro the office administration responsibility & risk
*Leverage our HR Consulting Platform
by David Bell | Oct 8, 2024
To all valued brokers and partners,
As of October 15, 2024, Syndicated Resource Group Holdings, Inc. (SRGH) will be implementing changes to the terms of our Broker Agreement. This update is part of our ongoing commitment to provide the best possible service while ensuring that our business operations remain fully compliant with regulatory standards and industry best practices.
Why Are We Updating the Agreement?
As the regulatory environment continues to evolve, SRGH is committed to adapting and ensuring we operate within the scope of all relevant regulations in the states we serve. The updated agreement reflects these adjustments, along with clarifications to key areas of compensation, arbitration, and compliance. We also aim to enhance clarity in the terms of service to better protect both SRGH and our brokers, while continuing to support a smooth and transparent business relationship.
Key Changes to the Agreement
- Compensation Structure
We have refined the language surrounding broker compensation. Commissions will now be posted monthly or as soon as administratively practicable following the receipt and calculation of payments from the relevant insurance carrier or administrative entity. This update ensures more streamlined payment processes while offering greater flexibility in posting commissions.
- Regulatory Compliance
Our new agreement emphasizes SRGH’s commitment to operating within the varying regulatory environments across the states in which we do business. The updated language clarifies that should any provision be deemed unenforceable or illegal in any state, the remainder of the agreement will continue in full effect.
- Arbitration Clause
To address potential disputes more efficiently, we’ve introduced an updated arbitration clause. All disputes arising from the Broker Agreement will now be resolved through binding arbitration in the state of Florida, ensuring a more expedient and cost-effective resolution process. This clause also prevents class actions, ensuring that all disputes are handled on an individual basis.
- General Terms & Clarifications
Additional adjustments to the agreement include improved clarity on severability, termination terms, and the overarching legal framework that governs the agreement. These changes are designed to enhance mutual understanding and minimize ambiguity in the enforcement of the agreement.
What Does This Mean for You?
If you are a current broker with SRGH, the updated agreement will automatically take effect on October 15, 2024. No immediate action is required from you at this time, but we encourage you to review the new terms in detail. You will receive the full, updated Broker Agreement via email, and it will also be available in your broker portal for easy access.
Next Steps
- Review the Updated Agreement: Please ensure you are familiar with the new terms before the effective date.
- Contact Us: If you have any questions about the changes, or if you need clarification on any aspect of the new agreement, please do not hesitate to reach out to your SRGH representative or our broker support team.
Conclusion
We appreciate your continued partnership and trust in Syndicated Resource Group Holdings, Inc.. These updates are part of our efforts to better serve you and our clients by aligning our operations with the latest standards and practices in the insurance industry. We look forward to continuing our successful collaboration and remain committed to providing you with exceptional support and opportunities.
Thank you for your attention to this important update.
Sincerely,
Syndicated Resource Group Holdings, Inc.
Broker Relations Team
by David Bell | Sep 11, 2024
Everyone who was alive at the time has a memory of 9/11. I had been in New York on business the weekend before, attending the grand opening of a client’s restaurant next to the World Trade Center, along with some colleagues. We also went to a Yankees game and enjoyed a beautiful Italian festival in Port Washington.
I had a ticket to return on 9/11, but as fate would have it, I had to rush back to Charlotte for business and flew out on 9/10. Many of my friends and family didn’t know I had returned early, so my phone was constantly ringing that day.
It feels strange to think about how close I was to the tragedy. While my experience is nothing compared to the immense loss and bravery witnessed that day, it truly changed me. I think it changed all of us. I hope our country never forgets how we felt that day.
