The competition independent agents face has exponentially grown with today’s technology age. Today your customers and prospects can shop for insurance policies one of two ways: online or by working with a live person.
You have to strategically do things to remain relevant and get noticed by your ideal customers. If you don’t highlight why your services are better, you run the risk of losing them to online vendors.
One of the best ways to keep customers coming to you for their insurance needs is to educate them continually about the value you bring. Find creative ways to constantly share WHY doing business with you is better than getting coverage over the Internet.
Five Advantages Agents Offer
Here’s a starter list of the many advantages businesses and individuals receive by working with an experienced insurance agents like you.
Trustworthy Relationship Building: While the advent of artificial intelligence makes computers amazingly fast and smart, they offer empathy, or evoke emotions like humans. Interacting with a living person who cares for you allows for sincere relationship building. In turn, trust and loyalty are built to create repeat customers for years to come.
Genuine Cost Savings: There is a misperception that online insurance is cheaper. In reality, the unique situation of a business or individual, as well as the type of coverage they choose, can drive the insurance costs. Working with live agents allow individuals to compare insurance policies that make the most sense to your situation while ensuring you’re not overpaying. In fact, multiple products can be bundled together to create a cost savings not found online.
Seasoned Expertise: Yes, artificial intelligence empowers machine learning. But insurance needs extend beyond mechanical calculations. You’ve invested your time training and learning the markets. With your know-how, you have a knack for anticipating your clients’ needs and making recommendations a computer could never do. As a licensed pro with 10-30 years of experience, you can offer actual advice that fits the situation.
Personable Customer Service: You provide a familiar voice and a trusted answer that is accessible on a dime. Urgent questions, distressing claims, policy changes and urgent inquiries can be addressed immediately. This is preferred over the alternative of long hold times, automated phone queues, or sifting through a computerized list of frequently asked questions.
Intuitive Analysis: Independent agents or brokers are wired to watch over customers protectively. You conduct renewal reviews that machines cannot offer. You know when there are discounts available or other options to save your customers’ money. Online systems don’t look out for your customer’s best interest while being attentive is something you take pride in doing for them.
Extend Your Value By Using Free Resources
Help your customers see the many benefits that come from doing business with you instead of faceless Internet options. Eliminate any questions or concerns by shining the light on the value you bring that simply cannot be duplicated by machines.
Extend your value by tapping into Syndicated’s free quick response system of tools that makes it easy for you to find quick quotes for hard-to-place clients and situations. Already signed up? Access our Quick Start Guide or call us so we can personally walk you through the system.