Your customers are typically business owners, which means they have a long list of things to think about and manage. Help yourself by setting your insurance business apart. Proactively help business-owner prospects understand why they need insurance.
Knowing what a customer needs and why it is important to them ultimately helps you sell. Needs-based selling can increase your sales while improving your customers’ satisfaction.
We all know that running a business comes with inherent risks that range from financial loss to protecting employees to potential lawsuits. Build on this base knowledge by readily explaining why your customers need to insurance for their business.
Here are five reasons why your business owner clients need insurance:
Potential Accident Coverage. Workers’ compensation regulations and requirements vary from state to state. Regardless of the state your business owners clients are located in, workers’ comp ensures that their employees who suffer from job-related injuries or illnesses get the medical care they need, as well as wage replacement if they are unable to return to work.
Lawsuit Protection. We live in a society where lawsuits are commonplace. Liability insurance gives peace of mind and coverage for lawsuit and liability claims. This type of protection can protect your business from lawsuits resulting from accidents or disgruntled employees. Liability coverage can even help with expensive legal defense costs.
Contract Requirements. From client contracts to bank loans to leasing a business facility, your business owner clients may be required to carry insurance. Requirements vary from agreement to agreement and state to state. Regardless of the fine print, having insurance policies in place show potential vendors and clients that a business is a credible, safe bet.
Business Continuity. In the event of a natural disaster, property and casualty insurance can cover the loss of buildings and equipment. And Business Owner Insurance can help a business survive the loss of income and compensate for regular operating expenses.
Mandated by Law. Businesses that have employees are required by law to provide certain types of insurance. What is required varies from state to state, but failure to have insurance policies in place can result in civil or criminal penalties or fines.
Actively share with your prospective business-owner customers the types of insurance coverage they need to protect their business. Help clients purchase peace of mind so they can focus their attention on growing and developing their business.