Holidays create a mixed bag of merriment and stress for everyone. It can also be Since insurance marketing is a long-term endeavor, any gifts or random acts of kindness can go a long way to engender your brand in the future.
Use this busy time of year to focus on building relationships and awareness about your insurance business. Pouring into your prospects and customers during peek times of stress is sure to pay off when they are seeking renewals or new policies in the future.
Here are some ways to do this:
- Send handwritten holiday cards.
- Stand out by sending your notes early in the season.
- Mail gift cards to restaurants.
- Participate and/or sponsor community events.
- Organize local charity drives.
- Write helpful blog posts.
- Create holiday preparation and “how to” videos.
- Provide special insurance packages.
- Donate money to a cause.
- Invite customers to festive happy hours.
- Promote your donations or sponsorships.
- Host a customer thank you dinner
- Schedule a holiday open house.
- Create a fun light or window display.
- Give away stocking stuffers.
- Deliver gift baskets to your customers.
- Organize a virtual ugly sweater contest.
- Post the results on your website and social channels.
- Promote the contest and results in your newsletter.
- Offer holiday help, eg. gift wrapping services.
- Create 12 days of deals with special bundles.
- Educate and promote about your 12 days of deals benefits.
The holiday season provides tremendous opportunities to build awareness about your insurance business. Start today by making a list of what you’re going to do to help your brand stand out during the holidays.
Investing in others is daunting task. But it is sure to pay strong dividends over time.